Home Improvement Personality | QUIKRETE: Cement and Concrete Products

What's Your Home Improvement Personality?
Home Projects Council Survey Defines Five Categories Based on 1,136 Surveyed

The Sensible Improver

Caring is Sharing Smart Home Improvements

A nurturing homeowner that often puts others first, The Sensible Improver embraces home improvement projects that create a warm and welcome environment. Not necessarily a skilled do-it-yourselfer, The Sensible Improver enjoys smaller, manageable projects that add decorative flare and visual appeal to his or her home while passing on more complicated projects to a contractor. A seasoned homeowner, The Sensible Improver calls on past experience while keeping a fresh perspective to make smart, informed and personal decisions about home improvement projects.

PROJECT COMFORT:
PAINT A ROOM
PROJECT FEAR:
INSTALL A FENCE
COUNTS FOR 29% OF HOME IMPROVEMENT SPENDING
42%
53%
Most Boomers 53% (ages 52-70)
Highest percentage of Boomers of all personalities Download Complete Info Graphic
The Project Planner

If It Ain't Broke, Don't Fix It

An orderly and practical homeowner that is careful to avoid problems, The Project Planner takes a meticulous and thoughtful approach to all home improvement projects. No matter how big or how small, The Project Planner thoroughly asses the pros and cons of every situation before committing to a home improvement. With a priority on functional improvements that and not cosmetics, The Project Planner becomes familiar with the details of a project before ultimately enlisting the services of a contractor to make sure it's done right.

PROJECT COMFORT:
LANDSCAPE PROPERTY
PROJECT FEAR:
TILE A SHOWER
COUNTS FOR 23% OF HOME IMPROVEMENT SPENDING
50%
50%
2nd Most Boomers 49% (ages 52-70)
2nd Highest percentage of Boomers of all personalities Download Complete Info Graphic
The Reliable Renovator

Steady Leads to Home Improvement Success

An empty-nester that takes a laid-back approach to home improvement, The Reliable Renovator is most often moved to action when his or her aging home needs attention. Maintaining an even keel regardless of the circumstances, The Reliable Renovator assesses projects thoroughly before getting started and to change course swiftly if needed. Armed with an understated confidence, The Reliable Renovator has no interest in adulation for their efforts, only the knowledge that his or her home is in good shape and contributes to the financial value of the home, even if it requires paying for a contractor.

PROJECT COMFORT:
INSTALL COUNTERTOP
PROJECT FEAR:
REPLACE WINDOWS
COUNTS FOR 16% OF HOME IMPROVEMENT SPENDING
66%
34%
Most Matures 20% (ages 70+)
Highest percentage of Matures of all personalities Download Complete Info Graphic
The Visionary

Taking Home Improvement to the Extreme

A homeowner with boundless passion and enthusiasm for upgrading his or her family’s home, The Visionary tends to have an appreciation and curiosity for art and for novel ideas. The Visionary fearlessly takes on projects despite having limited do-it-yourself experience. Driven by a desire to try new things and keep his or her home fashionably current to the point that neighbors might have curb-appeal envy, The Visionary often starts projects on the spur of the moment and with little guidance or help. The Visionary is proud to share his or her accomplishments with family and friends, and ultimately invests twice as much on home improvements as the average homeowner.

PROJECT COMFORT:
INSTALL PATIO OR WALKWAY
PROJECT FEAR:
REPLACE A WOOD OR VINYLE FLOOR
COUNTS FOR 27% OF HOME IMPROVEMENT SPENDING
65%
35%
Most Millenials 34% (ages 21-37)
Highest percentage of Millenials of all personalities Download Complete Info Graphic
The Extrovert

Go Big or Go Home

A rare breed that artfully balances family life with a gregarious personality, The Extrovert takes pleasure in completing large, complex home improvements that make a big impact to his or her home both in function and appearance. A preference for doing projects without the help of a contractor, The Extrovert has a healthy addiction to home improvement that is constantly evolving. While The Extrovert thrives on conceiving, designing and executing unique and challenging projects, he or she takes pleasure in their home improvement project through the reaction and appreciation of others.

PROJECT COMFORT:
ADD A BATHROOM
PROJECT FEAR:
REPLACED A ROOF
COUNTS FOR 5% OF HOME IMPROVEMENT SPENDING
60%
40%
Most Gen X 40% (ages 38-51)
Highest percentage of Gen X of all personalities Download Complete Info Graphic