The QUIKRETE® Companies helped welcome a sell-out crowd of 85,000 attendees during the 34th annual World of Concrete (WOC) in Las Vegas from Jan. 22 to Jan. 25. The show is the premier expo and product showcasing event in the world for masons and concrete professionals. At its booth inside the Las Vegas Convention Center, QUIKRETE® representatives conducted live demonstrations of 2008 new product introductions for show attendees.

Besides the convention, The QUIKRETE® Companies once again partnered with the Masonry Contractors Association of America (MCAA) for the Fastest Trowel on the Block Competition and International Masonry Skills Challenge. This was the first time the competitions were held in conjunction with the World of Concrete. With a grand prize of $7,000, the Fastest Trowel contest pitted masons against one another to test their troweling abilities based upon both speed and craftsmanship. The Skills Challenge showcased the best apprentices in the industry with participants competing at first-, second- and third-year skill levels.

The QUIKRETE® Companies were also in attendance at the International Builders' Show (IBS) in Orlando, Fla. from Feb. 13 to Feb. 16. Sponsored by the National Association of Home Builders (NAHB), the show attracted more than 60,000 attendees from all facets of the home building industry looking for the latest technology, innovations and products for their occupation.

New product introductions announced at both shows included:

Architectural Finish: A polymer-modified, Portland cement based repair material designed to provide a smooth finish to tilt-up wall panels, and pre-cast or poured concrete and masonry surfaces from feather edge to 1/4-inch thickness.
Countertop Mix and Colorants: A self-consolidating, high-strength concrete mix specially designed for cast-in-place and pre-cast concrete countertop applications with 25 base color options.
FastSet™ Polymer Modified Structural Concrete - Extended Set: A rapid-hardening, high early strength concrete designed for use with a ready mix truck or a mobile mixer and comes in 3,000-pound bulk bags. With an extended working time of 60 minutes, the material allows additional time to place larger batches of product.
Fiber-Reinforced Deck Mix: An air-entrained, normal-setting, fiber-reinforced material designed to repair highways, bridge decks, concrete parking decks, balconies and other concrete surfaces as a patching material for commercial applications. Also available in a polymer-modified version.
Foam Coating: A fiber-reinforced, polymer-modified Portland cement based formula designed for use as a rigid coating to insulated concrete form (ICF) wall systems, polystyrene foam shapes and rigid insulation panels in a one-coat application.
Semi-Transparent Concrete Stain: A low-gloss finishing stain, available in 29 base color options, that accents the unique variations in concrete exterior surfaces and interior floors.

QUIKeNews Volume 3 Issue 1:
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